Causes of foetal echogenic bowel in pregnancy - particularly in relation to cystic fibrosis Free Essay Example, 1500 words

In many cases, there is no family history of this condition, so the birth of a child with Recessive Inheritance comes as a surprise to them. Classification of CF Mutations: According to International Classification of diseases ICD published by WHO, cystic fibrosis is categorized under Endocrine, Nutritional and Metabolic Diseases. The classification for Cystic Fibrosis is further sub divided into four parts- 1. E 84.0 CF with Pulmonary manifestations. 2. E 84.1 CF with Intestinal manifestations. 3. E 84.8 CF with other manifestations. 4. E 84.9 CF unspecified. Taking into account the current knowledge and diagnostic problems, a special group was formed to produce a new classification table suitable to the present requirements. It was decided that a diagnostic classification would be made on Clinical grounds instead of Laboratory grounds, but at the same time acknowledging the importance of identifying CFTR mutations in people possessing clinical conditions such as pancreatitis and atresia, but not all cases are CFTR related. Therefore the working group agreed to classify it as â€Å"Cystic Fibrosis and Related Disorders. † Since Cystic Fibrosis Mutations are quite common - the American College of Medical Genetics (ACMG) and the American College for Obstetrics and Gynecology recommend testing patients for 25 of the most common CF mutations. We will write a custom essay sample on Causes of foetal echogenic bowel in pregnancy - particularly in relation to cystic fibrosis or any topic specifically for you Only $17.96 $11.86/pageorder now But a cystic fibrosis test panel –DNA Direct’s recommend testing patients for 32 Mutations which include the 25 of the American College. These cover the majority of mutations in different ethnic groups – roughly around 90% of CF mutations. The 32 Mutations Covered in This Test G85E deltaI507 R553X 711+1G>T 3659delC R117H deltaF508 R560T   1078delT 3849+10kbC>T I148T V520F R1162X 1717-1G>A 3876delA R334W G542X W1282X 1898+1G>A 3905insT R347P S549N N1303K 2184delA R347H S549R 394delTT 2789+5G>A A455E G551D 621+1G>T 3120+1G>A Causes for Foetal Echogenic Bowel in pregnancy with relation to Cystic Fibrosis. Some common findings in fetal sonography are Intra-abdominal calcification and other echogenic masses. This may occur due to the liver, spleen, kidneys, gall bladder, gastro-Intestinal tract, peritoneal cavity or the adrenal glands. Though no added risk is applied to the neonate or fetus, yet if such lesions are discovered, a prompt and detailed survey and review of maternal history should be done to further investigate the case. The diagnosis and result in most cases are determined by a combination of specific ultrasound appearances and at least one fetal or maternal factor.

Video Games Have A Positive Effect On Kids And More Adults...

I believe that video games have a positive effect on kids and more adults should let their kids play video games because of the many learning aspects that it can share. Most people say video games are too violent and that it stops kids from paying attention in school. All video games require a lot of critical thinking that can help you think better either its dealing with school work or any other situation. â€Å"Kids who play video games are given unusual problems to solve, many of which they must solve very quickly. This process improves critical-thinking skills and can teach kids the value of trying several different solutions to a problem, a skill that will benefit them for life† (Lisa Weber and Demand Media 2007). For example the same†¦show more content†¦Video games are often highly motivating for children with autism, and these games offer opportunities for successful learning and a stress-free opportunity to improve skills such as planning, organization and se lf-monitoring† (Lisa Weber and Demand Media 2007). For example kids that play video games that have the online feature that allows you to play other video gamers and also communicate with other kids across the world allows kids that struggle with autism or making friends to meet other people and actually have the social life the he/she always wanted but knew that they couldn’t have in actual modern society. Its ok to let your kids play video games because kids that don’t play video games will never get this experience if there parent or guardian won’t allow them to and it is very important to have some kind of social life in today’s world, not having a social life could leave your child feeling neglected or depressed but if you let your kid play video games then this will not happen to them at all. There are a lot of good things that can come from a video game’s and one of those things is hand eye coordination. The main video game that helps out the most with hand eye coordination is the Nintendo Wii, the Nintendo Wii is a game console that has a remote control that controls your every movement and display’s it on the TV screen Being coordinated can help someone in a lot of different ways like if you played sports or if you had a

The Collection of Intelligence Information in the Current World Free Essays

string(151) " result in an information overload, meaning huge amounts of time and effort to be used to scan the information and select which is actually important\." â€Å"So much information is now available on the Internet (even if some of it is inaccurate) that intelligence collection in the traditional sense is now no longer necessary†. Do you agree? What kinds of information might or might not be available? As a decision-maker would you agree to give up intelligence sources? Introduction Governments â€Å"run â€Å" on information. They need to be constantly aware of what is occurring around them, and how this could affect their interests, in order to take the right decisions at the right time. We will write a custom essay sample on The Collection of Intelligence Information in the Current World or any similar topic only for you Order Now However not all the information they need is publicly available, which is why intelligence agencies were created with the objective of collecting, analysing and using confidential information, obtained secretly, to advise decision-makers. The collection process takes place after certain tasks have been assigned by the decision-makers, and consists of acquiring the necessary information which will then be treated at a later stage of the intelligence cycle. Traditionally, the collecting process of such agencies comes from either human intelligence, meaning information directly transmitted from a trustworthy person to an intelligence officer, or technical intelligence, which uses technology and machines to obtain this information. Today, however, the collection process of all information-seeking organizations has been transformed with the Internet. It is the largest, fastest-expanding source of information worldwide, where anybody on any point of the globe can post or have access to information. The impact of the Internet on Intelligence agencies is undoubtable, and it has become a major component of open-source intelligence (OSINT, the process of acquiring information from public sources to be treated and put in use for intelligence purposes). It provides information which is cheaper, more accessible, more timely and easier to disseminate in a shorter time. This has lead some people to believe that: â€Å"So much information is now available on the Internet (even if some of it is inaccurate) that intelligence collection in the traditional sense is now no onger necessary†. Has the Internet revolutionized the information collection process to the point of making the traditional methods obsolete? In this paper, I will defend the view that it has not, thus disagreeing with the statement above[1]. I will discuss that information available on the Internet is no replacement to information collected in the traditional sense, both theoretically (I) and in practice (II), even though it is a useful instrument which can also be used to guide decision-makers (III). I) The theoretical distinction between information available on the Internet and traditional intelligence collection In 2005, General Michael Hayden, from the US Open Source Centre, stated that â€Å"just because information is stolen, it does not make it better†[2]. This is true, however, what if the information was â€Å"stolen† because it was not available anywhere else? One must not confuse the terms information and intelligence. Information is made up of the facts agencies seek; intelligence is the process of acquiring and making use of confidential information which responds to the government’s interests. Of course, if this information was available on the Internet, no rational organization would prefer to spend more money, more resources and a greater effort on high-risk operations, which is what information collection implies in the intelligence domain. The problem is that the information intelligence agencies seek is voluntarily hidden by the entity that controls it, which is why it is confidential, and for obvious reasons not posted on the Internet. Moreover, the more people that have a piece of information, the harder it is to have control over it, which incites organizations detaining information to keep it to themselves. By definition, intelligence information is therefore unavailable elsewhere. Consequently, the information on the Internet has a different content to information coming from intelligence, hence it cannot replace it. Furthermore, the definition of intelligence does not only regard the content of the information, it also concerns how the information is collected. According to David Chuter’s definition, intelligence means that the entity from which information is obtained does not want you to have it, and does not realize you have acquired it. On the contrary, the person posting information on the Internet wants you to have access to it and is aware anybody could acquire it. [3] Therefore, in both aspects of the definition of intelligence, there is a clear distinction between information coming from intelligence and from the Internet, and because of their difference in nature, one cannot replace the other. However, in practice, this theoretical distinction is blurred due to the fact that anybody can post on the Internet, including holders of confidential information. They could, for example, want to harm the person or organization they work for by making such information public through the Internet. II) In practice, the Internet is no replacement to traditional information collection The Commandant of the Marine Corps in 1988, General Alfred Gray Jr. , said that â€Å"most of the intelligence which needs to be known could be obtained via open-source information†[4], which the Internet is a major source of. Undoubtedly, with the huge amount of information available on the Internet, this must be true. There are examples of confidential information been publicly made available through the internet, such as the major Wikileaks information release on confidential subjects- the war in Afghanistan and in Iraq, amongst others. We could then ask ourselves: what if confidential information has been canalized through the Internet and we no longer need intelligence to retrieve it? The information intelligence agencies search for must be important and useful, or it would be irrelevant to the governments that need it. This means it must go through numerous filters and a high discrimination process. The Internet, while it may provide useful facts, has such an enormous amount of information that it impedes this selection process from being efficient. John McLaughlin, a former deputy CIA director, says â€Å"In the Cold War, we struggled to get data. Today, the problem is that there is too much data–more than we can handle. â€Å"[5] This can result in an information overload, meaning huge amounts of time and effort to be used to scan the information and select which is actually important. You read "The Collection of Intelligence Information in the Current World" in category "Papers" The difficulties in collecting information from the Internet go further than the quantitative issue. Because the information available on the Internet is what the person publishing it wants others to see, it can be dangerous because depending on this person’s interests the information could be contradictory, misleading or even false, hampering the whole intelligence cycle. To avoid this, and as with any information collection, the source must be considered trustworthy, and this is always a difficult matter. On the Internet it is even more so: information is often anonymous, and meta-data (such as the circumstances surrounding the piece of information or the motivations of the person providing it) is extremely limited. Just like Jorge Luis Borges illustrates in his short story The Library of Babel, if one cannot tell what is true from what is false, the information is useless. Consequently, further sources are needed to prove the truthfulness of information and avoid being mislead. This means returning to traditional intelligence collection methods, in which case the Internet cannot be considered a source of information in itself. It can be seen, however, as inspiration for a further investigation. Moreover, the immensity of information available on the Internet incites certain types of behaviour in the information collectors, linked to their subjectiveness, that are also counter-productive for information collection. Political pressure is a potential source of error because it encourages agents to search in a certain direction, which the Internet, with its near-infinite information, is sure to justify. Firstly, it must be noted that not all information an agency looks for is necessarily available, however, the large amounts of information available on the Internet encourage people to believe such information exists. Secondly, misleading sources can exaggerate and create non-existent threats, which is sometimes what intelligence agencies are looking for in order to justify their utility. Thirdly, it is part of human behaviour to struggle to admit you are wrong, especially after investing effort in trying to prove the opposite. Once again, of all the information available on the Internet, that which proves you are in the right direction is likely to be picked, and the rest avoided, encouraging wish-fulfilment behaviour and confirmation bias. With these practical issues concerning information collected from the Internet, it can therefore be considered dangerous for it to be considered a source of information in itself. Nevertheless, it should not altogether be denied a role in information collection. The usefulness of the Internet and its place in the decision-making process If not a trustworthy source by itself, the Internet certainly contributes to a better information collection. Firstly, it directly facilitates the collection of open-source information which is then used for intelligence purposes. Such is the case, for example, with radio or television broadcasts which are now available online. In this example, it means monitors no longer have to be near the broadcast source, nor is complex equipment needed (antennas†¦ ) to obtain these broadcasts. [6] The Internet has an incredible logistical advantage, providing cheaper sources in real time all around the globe. Open-source information is useful in providing complementary information to the confidential one. It helps determine the context and the circumstances in which the information is transmitted; it serves to â€Å"fill in the gaps†. This is essential, seen as a piece of information taken out of context makes no sense or cannot be used efficiently. Intelligence failures often come from an inability to understand â€Å"the bigger picture† or the general context of a given situation. For example, during the Vietnam war, the strategic concept of the conflict was misunderstood: the US believed it was mainly a Soviet-Chinese supported conflict and ignored the major influence of Vietnamese communists and nationalists. Moreover, information coming from he Internet is in real-time, so it can help those who collect the information assimilate new situations which arise from social or economic change for instance, and to do so quickly. It is therefore important source of collateral information, which enhances traditional information collection and enables it to be understood and interpreted. From a decision-maker’s point of view, most confidential information is not available on the Internet (despite some exam ples which today are still very limited), which signifies traditional intelligence sources of information can by no means be given up on. The Internet is however an essential tool which must be integrated in the collection process, and in the other stages of the intelligence cycle, in order for the information provided to be pertinent. It can also serve as inspiration for further investigation, as long as its potential dangers are understood, for it is easy for decision-makers, who are under political power, to get carried away by misleading available on the Internet. Conclusion In summary, on one hand, most of the information available on the Internet is not the one which interests intelligence services because they seek mainly confidential information. On the other hand, some of the information on the Internet hampers information collection because it can be misleading, contradictory, or even false and can lead to counter-productive behaviour from the intelligence agents. Consequently, the information available is not always the one intelligence services are looking for. In addition, there is a theoretical distinction linked to the fact information coming from intelligence must be unavailable elsewhere, which means information from the Internet cannot replace traditional intelligence. This does not imply the Internet should be avoided by intelligence services, on the contrary, it can provide essential information in complement to that obtained by intelligence services. It simply means the dangers of the Internet should be kept in the mind of decision-makers who must find the balance between these two sources of information. ———————– [1] Only the collection stage of the intelligence cycle will be discussed concerning the impact of the Internet, as this is what the statement points to. [2]http://www. usnews. om/news/national/articles/2008/09/12/spy-agencies-turn-to-newspapers-npr-and-wikipedia-for-information. [3]According to this definition, open-source intelligence is not a actually a source of intelligence, the concept open-source information in use for intelligence purposes is therefore more appropriate. [4]†Global Intelligence Challenges in the 1990’s†, American Intelligence Journal (Win ter 1989–1990) [5] http://www. usnews. com/usnews/news/articles/061103/3dni. analysts. htm [6]https://www. cia. gov/library/center-for-the-study-of-intelligence/csi-publications/csi-studies/studies/vol48no3/article05. html How to cite The Collection of Intelligence Information in the Current World, Papers

Salon Human Resources Management free essay sample

Salon Human Resources Management (HRM) If I’m chosen to receive a SME grant from the state government of RM50, 000 to start a small business, I will open salon in this metropolitan country. Excellence in Human Resources Management will do more for the long-term growth and profitability of a salon than any other product, project or promotion. My aim is to help improve productivity –via- Human Resource management techniques.And to achieve it I provide information, advice, training and a range of services, working with salon employers to prevent HR problems and improve performance and productivity. When I put it in context, the success of my salon depends totally on the willingness and skill of my salon staff to perform their duties: To perform them well and to perform them more often to more clients. As the salon owner, of course I’ll employ stylists and or therapists. These stylists and therapists are responsible for the current state of my business. We will write a custom essay sample on Salon Human Resources Management or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Yes, I manage them and I am responsible for their performance but unless I have been trained or have extensive professional human resources experience my employees will likely be performing below their true potential. The inspirational salon manager realizes that his or her staffs have pride, feelings, aspirations and needs and the take into account that many of them have ambition and want to succeed, whilst others just want to get along.So that, to be an effective Salon Manager I’ll take board and considers of three parties that I mean is the need of the salon business, the needs of employees and the needs of the shareholders. Simply having a set of Salon Employee Contracts and possibly a salon employee book is not enough to constitute a Salon Human Resources Strategy. Further if my salon employee, job description and performance appraisal are not bespoke per salon employee and their specific salon trade, chances are they do not perform their duties to 100% of their revenue building potential.Besides, a salon human resources strategy is concerned with creating congruence between what my salon staff should do, their understanding of their responsibilities as profit centre’s and their ability and willingness to perform their duties profitably for me and the salon. Also a Salon Human Resources Strategy will help me the salon owner or manager to promote a really happy and stable working environment where everyone is growing professionally and the salon is growing profitably.To build a top performing salon team, the team leader needs to install a legislatively correct set of procedures, routines and HR documents designed to promote individual professionalism and profitable salon growth. This begins by installing documents which are bespoke per salon trade and tailored to individual team members, in example Salon Manager, Senior Stylist, Graduate Stylist, Trainee, Receptionist, Beauty Therapist, and Nail Technician etc. Also the salon manager needs to know how to manage the documents and the employees.There is much more to a Salon HR strategy than meets the eye, and when implemented by a knowledgeable manager it enables that salon manager to take control and really boost business performance. What does salon human resources pack is include recrui tment pack for all hair and beauty trades, job description for all salon trades, person specification for all salon trades, employee contract for all salon trades, comprehensive salon employee handbook, performance appraisals for all salon trades, training needs analysis and PDP system for all salon trades and many other form letters, policies and procedural documents.So in conclusion, as well as providing complete Salon Human Resources packs and training we also sell individual documents in including salon employee contracts to make sure all the manpower are continuously growth, efficient and smooth with my salon business. For me without a good human resources management the organization cannot develop.

My Sisters Keeper free essay sample

Cloning is a controversial topic to where most people who argue about it, definitely do not agree with each other’s opinions. â€Å"My Sister’s Keeper† is a movie where one child, Anna, is conceived solely so her older sister Kate can fight leukemia. Once Anna reaches a certain age, she realizes what has been happening to her and refuses to go through with anything else by suing her mother. Throughout the movie, this situation tears the family apart and members of the family are heartbroken but it ultimately helps decide the outcome of what should happen (Cassavetes, 2009). In the movie â€Å"My Sister’s Keeper†, a girl named Kate is diagnosed with leukemia at a very young age. After running tests the parents find out that they along with the younger brother to Kate, are no matches for Kate to receive anything from them. The parents then decide it would be a good idea to have another child made specifically to be a match for Kate, which was suggested by another doctor. We will write a custom essay sample on My Sisters Keeper or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Another child is later born, Anna, and Kate is finally able to be healthy again and return back to a normal life. As many years pass Kate ends up with leukemia again and this time Anna understands what has been happening to her since she has been born and refuses to give her sister anything else. Anna ends up going to a lawyer and suing her mom for medical emancipation. The audience later finds out that Kate is the person that made Anna go to a lawyer and do this because Kate no longer wants to live. After all of the court hearings and going back and fourth with the judge trying to decide what to do, Anna won the case against her mom and became medically emancipated. During this entire process with the court, Kate ended up dying (Cassavetes, 2009). Kate’s mom’s actions are best supported by the ethical terms deontology and medical paternalism. Deontology is doing the right act and having the best motive regardless of the consequences. Kate’s mom expressed deontology when she had decided that it was fine if she had used Anna for Kate’s medical problems since before Anna was ever created. Medical paternalism is when people believe they know what is best for others; as in when Kate’s mom believed what she was doing was right regardless of the opinions anyone else had. Her mom was not able to accept the fact that her daughter was dying and did not want to deal with it. Ethical terms that opposed Kate’s mom’s actions are nonmaleficence is doing harm to another while nonconsequential ethics is the rightness or wrongness of an action based on the consequences of the action. Kate’s mom was causing nonmaleficence by putting Anna through all these unnecessary surgeries. During the time, Anna had no idea what was going on and had no say in the things she wanted. Kate’s mom thought that it was ok for her to conceive another child for the good of her first born. Kate’s mom would constantly have Anna as a back up to use in case something went wrong with Kate. Autonomy is when an individual makes his or her own decisions. In the movie, I believe Anna’s rights are most important compared to Kate’s or her moms. In my opinion I believe that Kate and Anna’s mom was completely wrong for what she had done and how she thought nothing was wrong with it. Anna’s life was only created to help her sister survive. From the day Anna was born, tests and procedures began to help keep Kate alive. Anna was of course way too young to understand what was happening to her and why. When Anna reached the age of thirteen, she was fully aware of what she had been going through since the day she was born and no longer wanted anything to do with it. At this age, Anna was able to comprehend what was happening to her and why, and even though she did want to help her sister fight leukemia, she and her sister Kate were tired of fighting. Anna stuck by Kate’s side throughout the entire situation, as Kate was the person who encouraged Anna. She told Anna to hire a lawyer and fight for medical emancipation from her parents since she was never before allowed to state her consent. Kate had been completely accepting of her because she was tired of fighting and she knew it was coming. The ethical implications from the nurses are that they continued to do their job despite their opinions in what they thought was right or wrong. Even if the nurse did not agree with what the family was doing, they still had a job to do; deontology. Cloning is a huge ethical and moral issue to the point where not everybody can agree on the same thing. In the movie, all the mother was trying to do was save her first born child from dying but did not realize the kind of physical pain she was also putting her other daughter in. This ethical dilemma created many problems within the family and until Kate eventually died from leukemia, the fighting had stopped and the Anna had gotten what she and her sister had finally wished for; peace. My Sisters Keeper free essay sample Reading Logical Jostle: My Sisters Separator: Jodi Peculated I Finished the text: 11/03/textile Source: Novelette of publication: enhance you pick it up, you can never put it down. This family tragic drawn you in every moment and get interesting and interesting because everybody gets a chapter and you read it from the point of views of Anna, Sara, Brian, Campbell (Annas Lawyer), Jesse (Annas Brother), Julia and lastly Kate (Annas sister), but we dont get Skates point of view until the end. Also Saras point of view is staged mainly in the flashbacks. Its very ass to lose yourself that Jumps through narrative to narrative through time. And all of this is happening within two weeks, by separating the novel into individual day. With each characters narratives, you begin to sympathies with each and every one of them. When I first began reading the novel, I warned of two things, that I would cry like a baby and that it will break my heart, and it successfully did. We will write a custom essay sample on My Sisters Keeper or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page At the beginning I had a very clear view on the situation that Sarah was wrong and Anna was right. I thought: how could you ask your child to do something that would endanger her life? It didnt occur to me that by Anna refusing to donate her kidney Kate would definitely die. It didnt occur to me that Sarah was only trying to save her child. Its very interesting to see everyones side of the story. Throughout Brains narrative you see how tough it is to have a child who is dying. Throughout Sarahs narrative you realize how demanding and challenging it is for her to try and save all her children, both physically and emotionally. Throughout Jessie narrative you see how difficult it is for him to know that his family has given up on him. Throughout Annas narrative I didnt like Sarah; she seemed to be neglecting Anna and favoring Kate, yet until the end I didnt quite understand her intentions for filing a lawsuit. I understood her reasoning for not wanting to be used, yet by having a sister I knew that no matter what, I would always do whatever it took to save her. The audience is denied the answer to why, right until the end, where the twist really comes in. Even though, in real life this kind of situation doesnt happen a lot but in some situations in this kid of matter parents will have to result to this e. A family in the UK was exactly in the same situation and they has to especially to get permission from the Human Fertilization and Embryology Authority (HAVE). Using IF techniques a cell will be removed from the specially selected embryo and checked that it is disease-free and a good tissue match. Using this technique Gain will have an 80% chance of a match being found, compared to a 20% chance from a brother or sister conceived naturally. This familys experience is very similar to the book, it made me realize that parents would do anything to save heir child. In my opinion, since them both are designer baby they do have a right to their own bodies, since they have a right to say. think the Authors purpose is to not only entertain readers with a really good story but to also explain to readers about the causes of cancer and the effects it can have on a family. My Sisters Keeper is a deeply moving novel on one of the most sensitive issues known to mankind. A novel which will definitely cause tears. My Sisters Keeper (Personal Response) By Michelangelo

buy custom New Product Pricing Strategy essay

buy custom New Product Pricing Strategy essay What is the product name? Describe the product.NEXT is to launch a brand extension to its Online Director (online store) with the name of NEXTs Chit Chat Chic Club or C4. This is a unique service offering that combines online shopping with online social networking that stimulates shopping experience with friends in a virtual set up. It is designed and targeted specifically for young females, who enjoy shopping with their girl friends and like discussing fashion products before making purchases. NEXTs Chit Chat Chic Club will function as a website service with design features that stimulate a real shopping environment with options to chat, polling, take and share pictures and, of course, shopping.The success of NEXTs Directory in the online retail industry and the key trends in the fashion retail industry are the two main reasons which frame the need for this service brand extension followed by the internal strengths of NEXT in the form of the minimum financial muscle and capital inve stments required to execute this service. The e-store is to sell four product lines: Super Girl, Party Chic, Trendy Casual, Simply Casual and Humble Styler.The fashion industry trends that are being referred to here are: (1) the fashion retailers expansion to online selling to cover a much broader market of consumers and target using behavioral marketing techniques and specific social trends prevalent amongst the consumers and furthering refinement of segmentation and positioning; (2) the extensive use of online advertising incorporating the clever use of social networking and social marketing; (3) fashion retailers use of viral advertising to get their message across to a broad range of audience in the form of videos, and acquire trial through the most cheapest tool of promotion; (4) owing to the economic meltdown, the frequent use of sales offers that condemn the retailers to sell most of their product lines in cheap prices; and finally (5) the use of celebrity endorsements and us e of in-house designers as part of the effective supply chain and creation of unique brand identities, most importantly (Berman 210).Explain how you are segmenting the market. Why did you choose this method of customer segmentation? Please be specific.The present service idea incorporates the combination of two basics of segmentation. For the females the brand is to target at: demographic and psychographic models (Kotler and Keller 370). Demographic segmentation entails the use of income, gender, age, physical location and family size to differentiate different customer groups. Inthe present case, the females belonging to the age group of 18 to 30, living in US are to be used.On the other hand, there is a very wide range of population that accounts for this segment and to further refine the segmentation, the service brand uses the model of psychographic variables (Hines 130). These include the personality and behavioral characteristics and the likes and dislikes to differentiate th e potential from the customers who are not likely to ever purchase the service offering of NEXTs Chit Chat Chic Club. The specific personality types most suited for the service offering are consumers who are social, out-going and are fashion followers and innovators.Who is the target market?The target market is based on the segmentation identified using two key variables. The following profile of potential customers may be drawn, as shown in Table 4 below. Table 4: Most Attractive Customer Segment to Target Age 18-30 Occupation Student or Young professional Income to Spare on Shopping Up to $100 per month Social Position Fashion Innovator, Fashion Follower What are your products benefits to the target market?A key trend in the fashion retail is using social networking websites to link fashion follow-up with the latest trends offered by the fashion retailers to attract not only online shoppers, but also those who are highly influenced by social groups and peers with regard to shopping (Newman and Patel 780). This is what the idea of NEXTs C4 is based on. The cultural aspect of fashion purchase behavior underpinned in the concept of the plan of NEXT C4 is related towards the need for social belongingness amongst the female gender. The website triggers their need to relate with other females and get influenced with others style.At what price will your product be introduced? Why?Each product line corresponds to a different price range. Price ranges are set differently to allow consumers to identify the most affordable product line for them. Product lines are prriced up to $100, the distribution is shown below.Super Girl $100Party Chic $7 0Trendy Casual -$50Simply Casual $35Humble Styler $15What pricing strategy are you using? Why?Value based pricing and price skimming are the two pricing models to be used for NEXTs C4. Value based pricing will be based on the added services the website offers in the form of a social environment; together with that, initially higher prices will be introduced (which will be affordable nonetheless), followed by discounts and cheaper offers. In six months after, the bottom line profitability is attained. Discounts are to be offered quarterly once the initial stock is sold generating breakeven and a preliminary profit.What objectives will be accomplished by using this strategy? Be specific.The pricing strategy would allow the brand to position itself as an affordable fashion retail location in the online market and attract consumers. Discounts are offered for the products priced above 40. This strategy is used to remove risk of hampering the price based market positioning of the compan y if all products are offered for sale using promotional pricing. This will restrain the company to charge higher later on as customers are looking for cheaper deals (Smith 240). The shop is to position itself in the middle market and low priced market, so that customers perceived it to be offering value deals and did not expect further discounts, as sales discounts are offered mainly because of seasonal trends such as holidays.What is the product worth this price?The price is, actually, underpriced based on the fact that the product is a unique and innovative idea that no other fashion retailer is selling. The price is set at a standard rate which incorporates the pricing strategy of affordable product lines in the brick-and-mortar outlets of NEXT. But at the same time, the price allows the potential consumers to know that the e-store is for people looking for affordable fashion only.Identity and explain what prices you should charge at each stage of the PLC?The prices will be incr eased by 5 pounds in the third year of the product life cycle as the website enters to maturity. During the growth stage, the prices will remain stagnant so that the positioning as desired by the company for the e-store was perceived as affordable and trendy. As the technology industry and fashion retail market change at a fast pace, the product life cycle is quite short. Due to inflation, the prices will increase. However, the brand has to evoke further innovation into the service. Buy custom New Product Pricing Strategy essay

Should conscience always come first in making ethical choices Essay

Should conscience always come first in making ethical choices - Essay Example Thus, it is beyond any doubt that it is particularly important in the decision making process. This paper will argue that in spite of being abstract notion, conscience should always come first in making ethical choices. To begin with, one should point out that it is generally thought that there is no stable algorithm which is able to determine every single decision that a person makes. In other words, â€Å"route to a decision is not predetermined by the mechanism. In this case we need an additional theory to explain voluntary choice†1. This means that the idea of conscience may become the element which is able to make the issue of the nature of the decision making process easier to understand. Indeed, when it comes to analyzing making a decision, there is a considerable number of variables that a person should take into account. Keeping that in mind, it is rather difficult to design a fine as well as well structured approach towards decision making in general. That is why one might heavily rely on conscience when it comes to the issue in question as this concept may provide a person with the required categories that could be later used to make a decision which a person considers to be corre ct. Another important implication that the lack of clearly defined mechanism of the decision making hold is that a person is free to choose its elements. In other words, some people might find it effective to rely on conscience while making a decision and other will dismiss this notion. Thus, the evidence as well as practice shows that if conscience comes first in the decision making process it brings positive consequences. However, a person should approach the notion of conscience with caution. The opponents of this argue that â€Å"conscience has become [the] mystery of decision-making, the enigma to which man assigns human quandaries and upon which he builds this artificial speculation as to the source of moral human choices†2. As a result this point of view